Are you a photographer? a Mompreneur with a service, etsy shop or a mom in Network Marketing?
Are you using third party validation as part of your Business growth strategy?
Here are 3 tips for creating 3rd party validation that you can use TODAY.
It doesn’t matter what you do. if you are in business and you are serving clients, you NEED TESTIMONIALS/Third party validation, whatever your industry!
You saying you are cool , good and great, it is ok. YOU GOTTA PITCH YOURSELF. However, when you say you are cool, good, and great, it is human NATURE to DISTRUST. When someone else says you are cool , good and great, GUESS WHAT?
People believe them. specially if they start seeing it over and over and over again.
So no matter what business you have. THIS TIPS will serve you when it comes to getting testimonials.
1 . Get in the habit of asking your clients/costumers for testimonials
This may sound like an oximoron, but it took me years to realize that other photographers and people in business were actually ASKING their clients for them. have a step in your process that is ASKING for feedback. People LOVE to help and give their opinion and if you ask sincerely they will do it, not every one might take the time for it, but most will. I have a FEEDBACK email in my workflow that goes out 2 weeks after they received their final order for my photography business and a 30 day email that goes out for my other business once they have been using the products for 30 days. I NEVER skip this step as I ALWAYS want to be adding new testimonials to my website and social media.
2- REPURPOSE YOUR REVIEWS
use links in your email to direct them to where you want them to go, I like GOOGLE and FACEBOOK reviews because they boost your google search. then I copy that review and add it to a template in canva to post on Instagram feed, instagram stories AND my Facebook feed for #thankfulThursday. When you clients are following you and they see other clients doing it, they are pretty much “trained” for it.
3- Plan different types of testimonials
Certain clients might give you VIDEO testimonials, this are the minority and far and few in between. TAKE IT.
Nothing says amazing more than a face!
Do you have some of those clients who are AMAZING and are Raving fans? that YOU know they will do anything for you? Have them just tell the story and experience of the service they got from you. No need for scripts or questionnaires, the more raw and real the better.
You can use those in your feed as IGTV and stories. You can save your stories to later run a #thankfulthursday theme and use all your stories from previous weeks , even-thought you want to be adding new testimonials all the time too.
Another form or testimonials is going live WHILE providing a service. If this applies to your industry; in my case I love going live and posting videos of me teaching, talking at an event or out on location shoots.
You can see and awesome Video testimonial from one of my clients here
It shows your potential clients that other people chose you and they are using your services.
I like all my testimonials to have a cohesive look and feel but you can use your own spin on it
With all this said , I also like to ask for real feedback, with my email I ask my clients to fill out a questionnaire where I am looking for REAL raw and honest feedback. I feel the only way we can have a TOP NOTCH service is by listening to our clients and being honest with ourselves, there is nothing worse than an UNHAPPY costumer that cannot speak up, he will end up speaking up WITH OTHERS and is a loose loose situation. when you get positive feedback is amazing, and if when you get negative or less than ideal feedback ( believe me , if you are in business THIS WILL HAPPEN) it is an opportunity, not only to fix the situation and acknowledge you made a mistake , as well as to GROW in your offerings and business.
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Every Friday you will find inspiring mindset and business tips that I have learned along the way from flair bartender to multipassionated mompreneur, to help you grow, get inspired and pursue your dreams.